Loafer Major

Clean grained leather with a soft damp cloth. when the leather is dry, apply a quality colorless cream and polish in circular motions with a soft cloth.

Avoid contact with water, any substance containing alcohol (perfumes, solvents etc) or oil (makeup) and abrasive products in general. If the shoes have been in contact with water, it is important to allow them to dry thoroughly on shoe trees before cleaning them.
Always use a shoehorn when putting shoes on.
Always insert shoetrees in the shoes after use.
Keep your shoes in the two felt pouches provided and store them in a cool, dry and well-ventilated place.